SERVICE
DATA & GROWTH ANALYTICS

FOCUS
TRACKING / DASHBOARDS / DECISIONS

MODEL
PRINCIPAL-LED

OUTPUT
PLAN + BUILD

DATA & GROWTH ANALYTICS

Analytics systems teams can trust, not dashboards people ignore.

Pure Path helps teams repair tracking, define event taxonomies, implement GA4 and Adobe Analytics cleanly, connect product and marketing data, and build dashboards that support real decisions.

REQUEST AN ANALYTICS ASSESSMENT

CAPABILITIES

Specific help for work that has to survive contact with production.

Analytics work compounds when the measurement model is clean, owned, and connected to decisions. We focus on the events, dashboards, and reporting habits that teams actually use.

GA4 implementation audits, event design, conversion review, and cross-domain checks
Adobe Analytics support, tagging review, and measurement-plan translation
Looker dashboards for leadership, product, marketing, and customer journeys
Marketing attribution, campaign tagging, source quality, and consent-aware measurement
Blue Triangle and web performance data connected to business outcomes
Data quality checks, reporting governance, and dashboard cleanup

PROCESS

The engagement shape depends on the problem. The operating model stays clear.

Audit

Review tags, events, conversions, UTMs, consent behavior, cross-domain paths, ecommerce or lead flows, and dashboard source logic.

Model

Define the measurement plan, event taxonomy, naming rules, ownership, and the small set of metrics that should drive decisions.

Implement

Clean up instrumentation, repair reporting pipelines, configure dashboards, and validate data against real user journeys.

Operationalize

Document definitions, build QA checks, create reporting rhythms, and reduce dashboard sprawl so analytics stays trustworthy.

GA4 Tracking Audit Checklist

A practical GA4 audit checklist for events, conversions, UTMs, consent, cross-domain tracking, ecommerce or lead flows, and dashboard trust.

READ

ANALYTICS

Executive Looker Dashboards That Teams Actually Use

How to design Looker dashboards for executive reporting with fewer metrics, clearer ownership, trusted definitions, and decisions teams can act on.

READ

CONNECTED PAGES

CONNECTED SERVICE

Web Development

Pair analytics cleanup with accessible, performant web experiences that can be measured and improved after launch.

SEE WEB DEVELOPMENT

CONNECTED SERVICE

Product Engineering

Connect analytics strategy to product architecture, integrations, events, and implementation decisions.

SEE PRODUCT ENGINEERING

FAQ

Common questions before we start.

Can you audit an existing GA4 setup?

Yes. We review event quality, conversions, cross-domain behavior, campaign tagging, consent implications, ecommerce or lead flows, and whether dashboards match the actual implementation.

Do dashboards come before or after tracking cleanup?

Usually after enough tracking cleanup to trust the data. A dashboard can make bad measurement more visible, but it cannot make bad data reliable.

Can analytics connect to web performance and product decisions?

Yes. Pure Path can connect performance data, product behavior, marketing acquisition, and customer journey signals so teams can see what is happening and what to fix next.

MORE SERVICES

Pure Path works across the systems around the problem.

ACCESSIBILITY COMPLIANCEPublic-sector accessibility compliance for websites, apps, documents, and vendors.READ AI / LLM DEVELOPMENTProduction-minded AI and LLM systems for real workflows.READ PRODUCT ENGINEERINGSenior product engineering support when the roadmap needs technical reality.READ WEB DEVELOPMENTFast, accessible, well-instrumented websites and web apps.READ

FREE_ASSESSMENT

Tell us where it hurts.
We'll send back an assessment.

No sales sequence. No autoresponders. A real assessment of what is working, what needs attention, and what to build next. Written by one of us, shaped around the context you share.